Included here are some recent projects and collateral samples.

Research:

Annual Meeting Survey Report, for the American Association for Cancer Research. 2010
Compiled results from the 2010 Annual Meeting survey for the scientific program committee. Over 1,600 individuals responded to the 23-question survey, which consisted of both closed- and open-ended questions. All closed-ended questions were analyzed and written comments organized to aid the committee in their plans for the 2011 meeting.

Social Media Metrics Summary, for the Mid-Atlantic Society of Association Executives. 2010
Assisted MASAE with the integration of social media into the communication strategy. Identified and summarized current approaches to metrics for gauging success.

Post-Conference Reports, for the American Association for Cancer Research. 2009-2010
Prepared post-conference reports of web activity, e-blast results, in-house ad placements, and other promotions. Also organized survey results and written responses reflecting attendees’ opinions towards scientific quality, event location, and program schedule.

Leading indicators for conference attendance, for the American Association for Cancer Research. 2009
Examined the correlation between conference attendance and other factors including web activity, e-blast results, and various direct marketing strategies

International Direct Marketing: Know Before You Go, with Leigh Slayden of Bigger Better Marketing. 2008
Presented overview of the AACR's international marketing efforts for the Direct Marketing Association of Washington.

Report of Registration for Previous Conferences, for the American Association for Cancer Research. 2008
Researched and graphed the different registration categories for scientific conferences, including registration level (i.e. member versus nonmember), company type (non-profit/academic versus industry), and compared U.S. with International attendance.

Metrics of Conference Activity, for the American Association for Cancer Research. 2007
Created spreadsheets for each conference, beginning 15 weeks before the start date to track registration, abstract submission, website activity, click-through results on targeted e-blasts and clicks on house banner advertisements.

Program Evaluations for Department of Non-Credit Programs, for Rosemont College. 2005 and 2006
Prepared surveys for students participating in the Rosemont Forum and non-credit courses; compiled results on participation, demographics, course ratings, and revenue.

Market Study and Recommendations for Proposed Graduate Degree Programs in Education and Counseling Psychology, for Rosemont College. 2003
Researched competing programs at area colleges and assessed demand for programs based on interviews, demographic information and secondary research.

Reports on Press Coverage, for the Franklin Institute Science Museum. 2003
Prepared reports on press coverage for special events including the Franklin Awards Night and the opening of the Franklin Air Show permanent exhibit.

Samples of Collateral and other Promotional Materials:
Below are some promotional pieces, which we created in collaboration with the graphic arts department at the American Association for Cancer Research. Click on the title for each one to see the image.

AACR Booth Created for the BIO (Biotechnology Industry Organization)
Conference, 2008.
Many attendees at this conference are involved in the pharmaceutical industry, so we wanted to show them, at a glance, that we have conferences focusing on new cancer therapeutics. The five conferences listed here (on the left panel) were enough to get attendees to stop and inquire about the conference calendar.

Travel Awards Brochure, 2007.
The challenge was how to best present all the different travel awards offered by the AACR. The problem was solved with a simple chart summarizing the benefits and basic eligibility requirements.

Conference Calendar, 2007.
The initial conference calendar was a small brochure, since in earlier years the AACR did not hold as many conferences. With the rapidly growing number of conferences, a larger brochure was needed, preferably one that could be posted in a lab space for other scientists to see.