Education

MBA, Drexel University  Concentration in Marketing Management,   
BFA, Moore College of Art and Design

Technical Skills

• Web management and Analytics: HTML, Dreamweaver, HBX Web Analytics
• Microsoft Office: Word, Excel, Access, PowerPoint, Outlook
• Database Management: Jenzabar, iMIS15
• E-mail software (e-blasts): Informz, Listrak
• Survey tools: Survey Monkey, Opinio

Professional Experience

American Association for Cancer Research
Marketing Coordinator      2006–Present

• Created and implemented marketing plans for 40+ cancer research conferences and workshops directed towards scientists and physicians; Each plan features multiple strategies including online advertising and e-mail announcements
• Developed marketing strategies which resulted in conference attendance that consistently met goals while decreasing costs by 15%
• Monitored interest in the conferences, which included tracking registration, website activity and e-mail results. Prepared reports on attendance and attendee demographics for senior management
• Ran queries from the AACR's member database for targeted marketing efforts; Also served on AACR's task force to facilitate software upgrade
• Trained other key staff in various departments (advocacy, marketing and government relations) in creating e-blasts and running database queries
• Regularly attended scientific conferences to promote AACR's publications, conferences, professional development opportunities and advocacy efforts

Rosemont College
Administrator, Non-Credit Programs      2004–2006

• Managed non-credit course offerings for adults and coordinated registration for approximately 300 students each semester
• Directed production of materials promoting the courses; Also wrote ad copy, press releases, and web content
• Facilitated surveys for market research purposes and compiled the results for the advisory board and senior staff
• Designed a relational database which expedited the tasks of registering students, gathering participation statistics and creating course rosters

Rosemont College
Marketing Assistant      2003–2004

• Performed market research for degree programs under consideration
• Provided logistical support to public events
• Managed department finances

Public Relations Assistant      2002–2003

• Wrote press releases, created reports on media coverage, managed expenses, and helped coordinate media events for educational institutions including The Morris Arboretum of the University of Pennsylvania and the Franklin Institute Science Museum

Jewish Federation of Greater Philadelphia
Development Office Manager      2001

• Coordinated direct mail efforts and publicity for fundraising events
• Organized information on donors' giving histories and prepared reports for management